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Sep 30 / ambrking

6 Things to Consider before Creating a LinkedIn Company Page

You don’t need a grand slideshow presentation just to see the benefits of creating a company page on LinkedIn. It’s a hot spot for promoting your products and services, recruiting talent, and interacting with potential business partners. Its 225 million users (as of June 2013) that’s mostly composed of executives and position-holders make it a promising haven for endless possibilities.

However, setting it up is a major task in itself. Most business owners have hesitations and questions on how exactly they would start building a company page, and some of them, due to misguidance, wind up making reputation-destroying mistakes.

Don’t be one of them. Before giving the go-signal to your team, ask yourself these essential questions:

  1. Who exactly will set up and maintain the company page? For marketing teams that have social media marketing experience, LinkedIn should be right up their alley. But for newbies, this is crucial. The person(s) for the task should fully understand how it works for it to be maximized.
  2. What should my posts be about and how often should I post them? Status updates in LinkedIn pretty much resembles that of Facebook’s, so the timing and content is an important factor. Experts suggest posting 3-5 times a day, mostly about events, product releases, and two-way conversational posts such as questions or polls.
  3. How should the page describe our company? Just like any other site, LinkedIn also has an About page. Nowadays, most marketers ditch the usual entries like the company’s history or a full bio of the CEO. Personalized stories and visions have become more appealing, but of course you still need to include contact details and addresses.
  4. What kind of images should I use? Now this is where LinkedIn and Facebook differ. As LinkedIn is a professional site, your images must also pass professional standards. You horizontal banner photo is your big chance to let people view your logos, business offices, or your colleagues in action. Make it attention-grabbing and memorable.
  5. How do we promote our company page? If you have a blog or a company website you can add a LinkedIn “follow” button. You can also put the URL on business cards, email signatures and e-newsletters. If you have the budget, you can also use LinkedIn pay-per-click (CPC) and pay-per-1,000 impressions (CPM) ad campaigns.
  6. How do we measure the effectiveness of our company page? Just like Google Analytics, LinkedIn provides analytics for company pages. It can help you see who are viewing your page and what types of content they usually click on. Only your page administrator can view the statistics, mostly about your community of followers, its growth and the types of LinkedIn users
Aug 7 / ambrking

Are You That Easy to Forget? Make Your Blog Posts More Memorable

For private bloggers, not all posts have to be with utmost significance each time. To their own liking, they have the liberty to post blogs just for the sake of posting, or to satisfy themselves with mediocre, I’m-just-sayin’ kind of posts, nothing important or Earth-shattering. Their blogs can survive without constant recognition. They’re okay even if people don’t care. That’s normal.

Business bloggers don’t have that luxury.

When content marketers post something on their blog, it has to make an impression, and it has to generate a desired response. People have to think it’s a great post, and people have to do something about it. That’s the livelihood of business blogs.

Sounds easy, but considering the thousands of other blogs out there equally gasping for appreciation, you have to make sure yours will stand out in whatever way conceivable, and here are some pointers on how to do just that:

  • Create a new persona. This is not to say you have to become an entirely new person and forget all the values you’ve upheld before. All it means is that you should try to change the way you perceive things and give a twist on how you express them. There’s a thousand ways to skin a cat, as they say.
  • Throw a joke. It’s impossible to just suddenly grow a sense of humor if you really don’t have one, but giving your posts a dose of wit sometimes only takes looking at simple things and giving it a distorted take. Be careful with sarcasm, though.
  • Learn to disagree. Bloggers could be caught up with the habit of writing about “how to do” this and “the truth about” that and all other “informative” content. Sometimes, it’s a breath of fresh air to write something about how you oppose a certain concept. Just make sure to draw the line between sharing your thoughts and badmouthing other people’s ideas.
  • Cite popular references. You often see bloggers borrowing a quote from famous people or using pop culture references to anchor their posts on. It’s more enjoyable to read and easy to remember, too. But then again, another warning: make sure you know your audience especially in using controversial references regarding race, politics and religion.
  • End by asking a question. One surefire way to make your blog post memorable is to leave them with a parting brain-boggler, or maybe just a simple food for thought. Doing that encourages them to give a quick feedback and they may end up sharing your post, too.
Apr 29 / ambrking

How Outbound Telemarketing and Lead Generation are much like Boxing

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As cliché-ish as it may sound, it seems that everything in life can be likened to Boxing. This is probably because of the fact that this contact sport requires focus, determination, and a competitive spirit, much like all of life’s everyday endeavors. Sure, other sports also require the same characteristics – perhaps
even more – but Boxing has the right amount of athletics and drama which makes it one of the most adored forms of entertainment.

To compare the sport of Boxing to Outbound Telemarketing and Lead Generation is easy. Both are dynamic realms of human interaction governed by rules and strategies that necessitate working brains and stretchy muscles.

Know where and when to punch

Many great boxers have powerful punches but end up not being successful because of one major flaw: they lack timing. In Outbound Telemarketing and Lead Generation, a professional telemarketer’s wide range of knowledge and superb communication skills are useless if not used accordingly. One must assess the right moment to say the right words, especially if the prospect is also clued-up on the subject, like a passive counter-puncher. It’s not as simple as acquiring a list of numbers and calling them one by one – there’s a certain target market for every product or campaign, as much as saying, there’s a certain “weight class” for every boxer. Knowing where and when to strike can guarantee a knockout sales lead.

No hitting “below the belt”

In Outbound Telemarketing and Lead Generation, standard procedures and policies are set to regulate the way things operate. These rules protect both the B2B Lead Generation Services Providers and the prospective clients from harassment and inappropriate behavior. A telemarketing company may possess
all the contact information of a certain company but it doesn’t mean that they can call whenever they want. Conversely, prospects may also politely decline a sales call and can go as far as blocking calls from telemarketers whenever they wish. Therefore, a professional telemarketer must know when to “throw in the towel” and move on. These acts are to be respected and observed to maintain harmony within the industry.

Get as much support as you can from your “corner”

A boxer doesn’t fight alone – he has tremendous support from his coach, trainers, and an out-and-out camp that does whatever necessary to prepare him for a big fight. In the same manner, a professional telemarketer gains support from coaches and quality analysts to gauge and assess his strengths and weaknesses. While a boxer’s focus is on throwing punches, he also needs external perspective on how
he performs so he can learn from mistakes, maximize potentials and avoid “sucker punches”.

The link between boxing and telemarketing boils down into one word: determination. A determined telemarketer won’t stop at traditional methods and sloppy routines, and most importantly he doesn’t give up easily. He conditions himself physically and mentally to anticipate punches and to gather enough
strength just in case he falls down. As the old SMS quote goes, “Life is like a boxing match – defeat is declared not when you fall, but when you refuse to get up.”

Sep 27 / ambrking

Why Outsourced Lead Generation And Appointment Setting Work For Some And Not For Others

Small companies who have little time and resources to manage their own lead generation telemarketers and appointment setters have the option of outsourcing these tasks to a capable and reliable b2b appointment setting company. However, there are companies who tell that they have negative experiences with outsourced services. While there are companies who purposefully try to scam and rob their clients of money, not all outsourced service providers are the same and there are authentic BPO companies who provide quality services. Nonetheless, there are still businesses who say that even hiring a good lead generation or appointment setting company is not at all worth it. There are actually valid reasons for this, and these reasons, if you know what they are, can be easily avoided and you can have the best business to business lead generation marketing campaign or the most successful b2b appointment setting campaign.

What prevents a lead generation or appointment setting campaign from giving you the best results? How can you make sure that your appointment setting campaigns are effective?

1.    Quality of product or service.

One of the biggest problems why lead generation companies find it hard to get qualified sales leads and business appointments for their clients is that the product or service they offer is not exactly exceptional. If your product or service is mediocre and does not offer any significant benefits to your particular b2b sales leads, then don’t expect the members of your target market to come clamoring for it. Prove the value of your products and services to your clients and you will be able to generate a demand for your product. For example, before Facebook, there are already various social media platforms available to the general public. However, this did not stop the social media giant from creating a demand for itself. Despite being a relative latecomer, it was able to monopolize a large portion of its target market. The same thing goes for Google.

Prove to your clients that your product or service is indispensable, and you will have no difficulty getting the business leads and b2b appointments that you need.

2.    Knowledge of the telemarketer, appointment setter or lead generation expert.

Being knowledgeable about the product, service, and market is important to be able to convince your target b2b sales leads that what you offer is the best solution for their problem. Much like how internet marketers strive to become thought leaders by producing quality, informative, and engaging content, so should your telemarketers be able to prove to your business leads that they understand what the leads are going through. Just hiring an experienced agent or employee and winging it is not enough. You have to provide enough training, especially when your niche is highly technical such as insurance, software, cloud services, or health-related. This means if you hire a telemarketing company, you have to inquire if they have previous experience with your market.

These two are the most common reasons why outsourced lead generation and appointment setting services don’t work for some companies. Once you get past these two, you will benefit from the full potential of having the services of a professional lead generation or appointment setting company.

Sep 5 / ambrking

Anticipating Facebook’s Enhanced Page Post Targeting

As the pioneers of the brand pages, Facebook is making it easier for marketers to make the most of their Facebook fan pages and become an even better lead generation tool. Thanks to the latest updates of Facebook, content marketers will be able to control who sees which content on their wall feed. This content segmentation feature will allow Facebook marketers to do something that they have long dreamed of: better targeting of Facebook followers. It’s not yet available to all page administrators, only to a select group of social marketers, but Facebook says it will be available to other page admins in the coming weeks.

Facebook’s vast data in action

No other social media marketing platform can offer segmentation as precise as Facebook. It not only has access to the most detailed information about its users, but the sheer number of their registered users makes Facebook extremely important. With this added feature, it may have just become indispensable to online marketers.

Likes will now have more meaning

Because your content is shown only to the specific demographic of your choice, you can now easily measure how effective each of your posts are, and tailor your Facebook marketing depending on how it was received by your target audience. The enhanced post targeting feature will allow for better A/B testing, which can then be further refined by adding more and more demographic filters. The currently available filters include:

  • Age
  • Gender
  • Language
  • Location
  • Country
  • State
  • City
  • Language
  • Education
  • College grad
    • College name
    • Major
  • In college
    • College name
    • Major
    • Years
  • In high school
  • Workplace
  • Interested in
  • Relationship status

So if you want to find out how your new product will fare in the market—for example, a new car model—you can easily create content for the under 35s and the over 35s or the females and the males, and see which demographic to market more to.

Less clutter, better chances for engagement

Let’s say for example that you’re an online clothing retailer. You can post discount offers on dresses, shoes and bags for all your female followers to see, without having to flood unnecessary marketing on the newsfeed of your male followers, and vice versa. Not only will you will effectively decrease the amount of unnecessary posts on the feed of your potential customers (and reduce the chances of them unfollowing you), but you will also be able to increase engagement because all your marketing content are seen by the right people.

However, despite the improvement in post targeting, though, this feature still leaves a lot of room for improvement. According to Facebook, all the different content that you create will still be available on your own timeline, so you will need to schedule your posts strategically so that the various versions of one content do not all show up in one page. Otherwise, followers who visit your page might easily get confused. It will still require a bit of work, but at least the tool already exists.