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Oct 19 / ambrking

A List of Common Ways to Generate Leads

Sourcing customers can be the toughest part in business that’s why generating leads is extremely important. When it comes to lead generation, there are effective ways to do this; some of those methods can be costly and some are also free. Still, your method depends on what you are trying to sell.

  • Press Release. Launching a new service or product? Got a new business? Then you can write about it and send it over to the relevant magazines, newspapers may it be local or national, as a press release. Make it sound engaging and attention-grabbing enough with some quality copy, offer a discount or let’s say a sample, etc. and then they can write an article about that. Now, this is a form of free advertising that you can make the most of.
  • Advertising. Realistically speaking, if you don’t market, promote, or advertise, then nobody knows your business exists—and you don’t want that. That’s why if you ultimately decide on advertising as a way to generate leads, it’s vital to know how, where to advertise, and what to put in the ads. Where you ultimately decide to advertise depends on your budget and the product or service you’re selling.
  • Mailing Lists and Telemarketing. Employing a telemarketing firm means you are able to work freely on other sectors of the marketing methods, practically leaving to the hands of the pros how to generate leads. These telemarketing service providers qualify leads and make appointments. Another bonus? They got their own databases. Then, you can purchase mailing lists for them to utilize, but you must look out for a trusted company.
  • Viral Marketing. Hotmail actually initiated this way to generate leads when it integrated advertisements at the bottom of emails which its present customers sent, so people can sign up right away. Viral marketing is meant for individuals; advertising messages are relayed from one to another.

Choose a strategy that you think will work for your target market.

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